Kleine Maan Branding

Kleine Maan is a locally operated child daycare business, and I was entrusted with the responsibility of refreshing their branding. Ingrid, the business owner, provided me with a small, hand-drawn logo from the early days when they initially launched. Despite the idea not being utilized until now, I had the privilege of bringing it to life.

I have designed the logo in several variations, along with the brand identity for their print products and advertisements.

The design style targeted parents of young children, aiming for a simple and playful appearance that communicates the welcoming hospitality and the secure, enjoyable environment in which children will be entrusted. The logo is usable in various color palettes.